'GOOGLE TRAVEL INSIGHTS' BIG DATA - DIANE HENDERSON
BIG DATA & HOW IT EFFECTS THE TOURISM INDUSTRY
GOOGLE TRAVEL INSIGHTS ….BIG DATA
WHAT GOOGLE TRAVEL INSIGHTS PROVIDES TO TOURISM
Google launched travel insights to help the travel industry to have one place to provide information and to help them access travel market data, insights and relevant tools. The website goal is to help the travel industry understand and better analyse the travel demand and leverage insights to better their business.
Google provides information on user search data. Providing four types of time specific trends for destination insights and hotel insights, focusing facts and demand sizing.
1. DESTINATION INSIGHTS
Destination Insights provide a clear picutre of top sources of demand per destination. The tool allows you to input an original country, destination country, date range and view data related to travel demand for that destination. Both outbound and Inbound data.
If you set the origin country to Worldwide and the destination country to USA you can find out where demand is coming from and which cities people are looking to visit.
At the time of writing this blog this was the most recent information for tourism in Ireland on Travel Insights. (see below).
2. FOCUSING FACTS
Allows users who visit Destination Insigths to view a set of quick insights such as 'Fastest growing' destination globally.' Country with the most inboud interest and Top City in demand. Focusing facts are based on the previous 84 days of data which provides a well-rounded vantage point.
3. DEMAND SIZING TOOL
The Demand Sizing Tool is found within Destination Insights. It allows you to apply distinct filters to compare in bound and outbound interest between one primary country and up to ten comparison countries.
4. HOTEL INSIGHTS
'Turn Lookers into bookers'
If running a hotel insights is an amazing tool to research which city, country are interested in booking into your hotel. Google then provides tools to help you attract these people, turning lookers into bookers.
WHY GOOGLE INSIGHTS LAUNCHED
Google has launched travel insights to help aid the travel industry recover after Covid. It is aimed at accelarting the economic recovery of the travel industry by helping businesses and governments gain a better understanding of real time consumer travel demand. This is a REAL TIME travel demand which is an amazing tool to help the industry.
Anyone can view regular travel insights, but there is a private section designated just for travel industry (trade) providing more indept information.
When it comes to travel, the path to purchase is full of twists and turns. This travel data avaliable from google insights helps illuminate the why and how behind trip bookings. Providing the industry with valuable tools.
Diane Henderson
Diane Henderson
Wow Diane, this time you have really surpassed yourself. Your texts are just amazing and informative, well explained with many relevant examples and quotes. Videos as well. Well done. You are setting up new, higher standards for our company and industry as a whole. Everything is nicely explained, and this would be a perfect read for any layman in this field of the travel industry to gather information and incorporate it into their own business. The importance of the topic is explained in formal but easy to read and simple way. Thank you for this. Ivan B
ReplyDeleteDiane, loved your blog on Big Data and its impacts on Travel Industry with special emphasis on Google Insights. While, reading it I remember particular time in American History of Gold Rush. Where a minority was successful in the quest of Gold, but the people who sold the equipment always made money. Fast forward today and we are in the information age where tools play the same role. Loved your examples, illustrations, videos and pertinent quote emphasis again how tools can be used and take the effort out of the guessing game, well done. Comment By Sultan Nazir
ReplyDeleteHi Diane, it's really true Google has all the strings to the bow! This is very similar to the work of the companies I mentioned in my posts: Sojern, Adara and NextRoll. Using the data coming from their partners are able to understand trends and give more insights in the travel industry. I think Covid-19 was a massive push to optimise this kind of data sources, as it was of capital importance to understand when travel would have bounced back and what moment was the best to start advertising flights, hotel stays and tours again. I hope this kind of insights will continue to stay available in the future as they could really make the difference in how small businesses in the travel sector plan their marketing activities. Thanks! Rory
ReplyDeleteHi Diane, that's very interesting information in your post, i absolutely enjoyed reading it. Based on the information you provided in this blog, I would say that Google Travel Insights that's a must have tool to use for all travel industry as it will allow companies to keep updating content on the website, follow trends and provide relevant products to potential customers. Thank you for the pictures with illustrative examples as well, because i think that it's always the better way to understand some information more deeply when you can see how the tool looks from the inside. Thank you! Ksenija Karpezo
ReplyDeleteDiane lots of really useful information. Shows a great knowledge of the industry. Well done 👏🏼👏🏼
ReplyDelete