THE IMPORTANCE OF SEO IN THE TRAVEL INDUSTRY BY DIANE HENDERSON
SEO AND THE TRAVEL INDUSTRY
As the travel industry grows green shoots again with the lift on travel restrictions now is time for all parties involved in the travel industry to make sure their SEO is on point, tools helping the industry are destination insights on google and hotel insights for example. If a tourism business wishes to succeed in this digital age they must keep up to date with SEO that can stay ahead of their competitors.
Over 90% of travellers start their travel and booking process on a search engine. As google is over 85% the most popular search engine it is highly important to use the free tool they provide on your website.
One of the main reasons for a travel business to do good SEO is that the better it is the higher you will appear on the Search Engine Results Page (SERP).
A great online tool for checking your SEO for your website is Seobility | Online SEO Software & Free SEO Tools this allows you to see where you can improve and also a place to check out your competitors.
The top 5 most important ranking factors in the travel industry are:
- Word Count
- Content relevance
- Number of quality images
- Bullets per list
- Number of internal links
Hey Diane nothing more appealing when you have an image that is lively with that golden/sunny texture compelling the reading to look at the blog for more information. Your image as a starting point in the blog was excellent also conveying good times here again and all the stakeholders need to take notice and prepare. I loved your blog because it had everything, images, links and video. It was a complete package. You aptly pointed out that with this new beginning businesses must take advantage of the tools out there which are mostly free and needs to be taken advantage of, for any business serious about their business. Indeed, ranking on first few pages is the key and everything needs to stack up, words, content, images, links etc. Thanks again for a very interesting and informative blog. Comment By - Sultan Nazir
ReplyDeleteHi Diane, It is very interesting blog. I liked that you put the most important information into it and said about SEO in accessible languages, giving examples of tools that can be used to help a business grow through a website by checking SEO. I also liked the video you pinned at the end of the article, which talks about the importance of SEO for a travel related business in the post-covid world. The important information that is mentioned in the video is that 91.5% of all traffic comes from the first page in the Google search. In my opinion, these statistics immediately make it clear how important is SEO and tools for checking SEO for the website in order to bypass competitors and be able to rise the position of the site. Thank you!
ReplyDeleteKsenija Karpezo
Hey Diane, I think this is a nice post that manages to highlight the main positive aspects of a good SEO strategy for a travel based business and the observation can also benefit any business using a website. I really appreciate your research of the tools that can be used to improve the SEO such as Seobility and Searchmetrics and I would like to recommend another couple that could be of interest for Wordpress sites:
ReplyDelete- Rank Math Plugin. This tool assigns your content an SEO score for each page. When the user identifies what keyword they’re targeting, this plugin advises about ways to improve the ranking for that keyword.
- Yoast SEO Plugin, which can be used to improve SEO, readability and shareability on social media
Rory Dignam
Hi Diane, another great read from you. You have expressed the importance of Search Engine Optimisation quite well, giving an example of the online tool - Seobility, which can be used to measure a particular website's SEO. I have also liked the ranking factors of SEO in the travel industry, together with the explanatory video at the end of the post. Our small travel business should continue to apply all of the mentioned tips regarding SEO to stand out from our competitors, as we strive to achieve that. Thanks Diane. Ivan B.
ReplyDelete